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With Google Analytics becoming less and less user friendly every year, switching to a privacy-focused, lightweight, and open-source alternative is becoming more popular.
Unfortunately, as of June, 2025 beehiiv only integrates directly with Google Analytics inside of the platform. So in order to install Plausible on your beehiiv website it will take a few more steps.
Step 1: Add Your Website to Your Plausible Analytics Account
Add Your Website on Plausible:
In your Plausible dashboard, click the button + Add website.
Enter your beehiiv website’s domain (e.g., yournewsletter.beehiiv.com for free plans or your custom domain).
Ensure the domain matches exactly what you use in beehiiv to avoid tracking issues.
Copy the Plausible Tracking Script:
After adding your website, Plausible will notice that your site is hosted on beehiiv and will provide a “Manual Installation” JavaScript tracking script. It looks like this:
Optional: Enable optional measurement attributes such as Outbound link clicks
Copy the script provided
Keep the Page Open For Future:
We will come back to finish on plausible after Step 3 below is complete.
Step 2: Set Up Google Tag Manager On Your Website
Instead of directly adding the Plausible script to your beehiiv website, you’ll use Google Tag Manager to manage the tracking script.
beehiiv actually has a great walkthrough on how to add Google Tag Manager on a beehiiv website so rather than rehash that here you can follow the steps in the link below and come back here when it is complete.
Step 3: Add the Plausible Script to Tag Manager
While it is possible to add the Plausible script on a per page basis, adding it to Google Tag Manager so that it fires on every page of your website is more ideal.
Add Plausible Script to GTM:
In your GTM dashboard, click Tags on the left hand > New to create a new tag.
Name the tag (e.g., “Plausible Analytics”).
Click Tag Configuration and select Custom HTML.
Paste the Plausible tracking script from Step 1 into the HTML field:
Click Triggering and select All Pages
Click Save
Submit Changes
In the upper right hand corner click Submit
Optional: add information regarding the changes you made but it is not necessary
Click Publish
Go back to Plausible and click the button Start collecting data
Step 4: Verify the Integration
Test the Tracking:
Visit your beehiiv website and navigate through a few pages.
Open your Plausible Analytics dashboard and check the Real-Time tab to confirm that page views are being recorded.
Troubleshoot if Needed:
If no data appears, double-check that the data-domain in the script matches your website’s domain.
Ensure the script is placed in the correct section (e.g., head code, not footer).
Verify that your beehiiv website is published and publicly accessible.
If you need any help at all feel free to reach out.